There are many factors that should and should not be considered in pricing a house to sell. What you paid for your home, assessed value, how much you want or need to get out of it, the cost for custom items added for your specific pleasure or desire, what your neighbors say and the price of homes currently on the market are things that should not be factored in.Far too often sellers go with gut feelings or subjective reasons when pricing a house to sell, rather than available statistical data. Many homes are priced so high that they have limited chance for selling. Over-priced properties often end up selling below market value because they stay on the market for a long time, they become “shopworn” and buyers tend of offer very low prices. Valuable marketing time is lost and opportunities to purchase a new home dwindle. Fewer showings occur because agents are not enthusiastic about the property. Marketing dollars and advertising efforts are wasted. Sellers become angry and frustrated. The tendency is to blame the listing agent and the marketing when the problem lies in the pricing.The best chance of selling your property is within the first five weeks. Research shows that the longer a property stays on the market, the less money the seller will make. Your price should be based on SOLD properties rather than current listings. It should be priced to compete with – not sell – competition. Remember, the first offer is often the best! Buyers actually determine the value of a home. When pricing a house to sell, neither an agent nor any buyer/seller is smarter than the market!